QSIC Partners with Datadog to Strengthen Retail Media Measurement Accuracy – Wednesday, February 25, 2026

QSIC has announced a strategic partnership with Datadog to enhance the reliability of retail media measurement. This collaboration aims to address the critical need for robust and accurate metrics in retail media, which are essential for evaluating the effectiveness of media investments.

Who should care: VPs of retail, store operations leaders, eCommerce directors, customer experience teams, and retail technology decision-makers.

What happened?

QSIC, a recognized leader in retail media solutions, has entered into a strategic partnership with Datadog to significantly improve the reliability and accuracy of retail media measurement. This collaboration is a direct response to the persistent challenges retailers and brands face when trying to assess the true impact of their media investments. By integrating Datadog’s advanced monitoring and analytics capabilities with QSIC’s established platforms, the partnership aims to deliver real-time, precise, and actionable data on media performance. This enhanced measurement framework will enable retailers to make more informed decisions, optimize media spend, and ultimately demonstrate clearer value to advertisers and brands. The partnership is particularly timely as the retail media sector experiences rapid expansion but continues to struggle with measurement accuracy—a critical factor for justifying media budgets and proving return on investment. By combining QSIC’s deep retail media expertise with Datadog’s cutting-edge technology, the collaboration seeks to build greater confidence among advertisers, encouraging increased investment in retail media networks. This initiative reflects a broader industry push toward transparency and accountability in media measurement, setting a new standard for how retail media effectiveness is quantified and reported.

Why now?

The timing of this partnership is crucial given the accelerated growth of retail media networks alongside ongoing challenges in measurement accuracy. Over the past 6 to 18 months, there has been mounting pressure from advertisers demanding greater accountability and transparent proof of media ROI. As retail media becomes an indispensable channel for brand marketing, the need for reliable, real-time measurement tools has intensified. QSIC and Datadog’s collaboration directly addresses this urgent market demand, aiming to close existing gaps and support the evolving needs of retailers and advertisers in a fast-changing landscape.

So what?

This partnership carries significant implications for the retail media ecosystem. Strategically, the improved measurement capabilities will enable a more data-driven approach to media planning and execution, fostering stronger trust and deeper investment from brands. Operationally, retailers will gain the tools needed to optimize media spend more effectively and clearly demonstrate value to internal and external stakeholders, enhancing their competitive positioning in the marketplace.

What this means for you:

• For VPs of retail: Consider integrating these enhanced measurement tools to refine media strategies and improve ROI analysis.
• For eCommerce directors: Leverage more reliable data to optimize digital marketing campaigns and boost customer engagement.
• For customer experience teams: Use accurate media insights to tailor customer interactions and elevate overall satisfaction.

Quick Hits

• Impact / Risk: Enhanced measurement reliability could drive increased media investments, but failure to deliver accurate data risks eroding advertiser trust.
• Operational Implication: Retailers will need to adapt to new measurement standards and may need to reassess existing media strategies.
• Action This Week: Review current media measurement tools, explore integration opportunities with enhanced solutions, brief marketing teams on new capabilities, and schedule discussions with QSIC representatives to evaluate partnership potential.