EcoVista to sharpen focus on retail media, DOOH and stadia projects – Monday, February 23, 2026

Hanshow has unveiled its cutting-edge store digital twin solutions at EuroShop 2026, marking a significant advancement in retail technology. This innovation is set to transform how retailers manage and optimize their physical spaces by leveraging virtual representations to drive enhanced operational efficiency and elevate the customer experience.

Who should care: VPs of retail, store operations leaders, eCommerce directors, customer experience teams, and retail technology decision-makers.

What happened?

At EuroShop 2026, the world’s premier retail trade fair, Hanshow introduced its innovative store digital twin solutions, positioning itself at the forefront of retail technology. These digital twins are sophisticated virtual replicas of physical retail environments that enable retailers to monitor and manage store layouts in real time. By providing a dynamic, data-rich model of the store, the technology allows retailers to optimize inventory placement, streamline operations, and tailor the shopping experience to customer preferences.

Hanshow’s digital twin solutions empower retailers to simulate various operational scenarios digitally, facilitating detailed analysis of store layouts and workflows without disrupting actual store activities. This capability supports more informed decision-making, helping retailers identify inefficiencies and opportunities for improvement. The technology’s focus on delivering actionable, data-driven insights enhances both operational performance and customer satisfaction.

By integrating digital twins into retail operations, Hanshow is driving a significant leap toward the seamless convergence of physical and digital store management. This approach not only improves resource allocation and inventory accuracy but also enables retailers to create more engaging, personalized shopping environments that respond swiftly to changing consumer behaviors.

Why now?

The emergence of digital twin technology in retail coincides with the industry’s growing emphasis on data-driven strategies to enhance customer experience and operational agility. Over the past 18 months, there has been a marked increase in the adoption of digital store representations, reflecting retailers’ need for real-time visibility and adaptability amid rapidly evolving market conditions. As competition intensifies, retailers are seeking innovative tools that provide a strategic edge—Hanshow’s digital twin solutions meet this demand by enabling precise inventory management and personalized customer interactions.

So what?

Hanshow’s digital twin solutions carry significant implications for the retail sector. Strategically, they offer retailers the ability to simulate and refine store operations virtually, removing physical constraints and enabling more agile, data-informed decision-making. This leads to improved resource allocation and operational efficiency across the store network.

From an operational perspective, real-time monitoring and adjustment of store layouts ensure that inventory is optimally positioned and readily accessible, which enhances the overall customer experience. The technology fosters a more responsive and engaging shopping environment, helping retailers meet evolving consumer expectations while driving sales and loyalty.

What this means for you:

• For VPs of retail: Consider integrating digital twin technology into your strategic planning to boost operational efficiency and elevate customer satisfaction.
• For store operations leaders: Explore how digital twins can optimize store layouts and improve real-time inventory management to enhance day-to-day operations.
• For customer experience teams: Leverage insights from digital twins to personalize shopping experiences and deepen customer engagement.

Quick Hits

• Impact / Risk: Digital twin technology has the potential to transform retail operations significantly but requires investment and a willingness to adapt to new digital workflows.
• Operational Implication: Retailers can achieve higher efficiency and improved customer satisfaction through continuous real-time monitoring and data-driven decision-making.
• Action This Week: Evaluate your current store operations for opportunities to integrate digital twin technology and begin conversations with technology partners about implementation strategies.