JB Hi-Fi Launches Australia's First Retail Media Network with Criteo Technology – Tuesday, February 10, 2026

JB Hi-Fi has announced the launch of Australia’s first consumer electronics retail media network (RMN), powered by Criteo’s technology. This strategic initiative aims to connect brands directly with JB Hi-Fi’s extensive customer base, marking a significant advancement in the retail media landscape.

Who should care: VPs of retail, store operations leaders, eCommerce directors, customer experience teams, and retail technology decision-makers.

What happened?

JB Hi-Fi, one of Australia’s leading consumer electronics retailers, is launching a retail media network (RMN) dedicated exclusively to the consumer electronics category. This new platform is powered by Criteo, a prominent adtech company known for its expertise in enabling RMNs through advanced technology solutions. The collaboration allows JB Hi-Fi to harness its rich customer data to offer brands highly targeted advertising opportunities, enhancing both brand engagement and the overall customer experience. This marks the first RMN focused solely on consumer electronics in the Australian market, underscoring JB Hi-Fi’s commitment to innovation within the retail sector. By leveraging Criteo’s technology, JB Hi-Fi will provide brands with a sophisticated platform to deliver personalized ads, promotions, and content directly to consumers. This targeted approach is designed to increase brand visibility, drive sales, and foster stronger customer loyalty. The network’s ability to connect brands with JB Hi-Fi’s robust and engaged customer base enables more precise marketing strategies tailored to individual preferences and behaviors. This initiative not only opens new revenue streams through advertising but also enhances the retailer’s competitive positioning by integrating data-driven marketing into its core operations. Overall, JB Hi-Fi’s RMN represents a forward-thinking approach to retail media, combining technology, data, and consumer insights to create value for both brands and shoppers alike.

Why now?

The launch of JB Hi-Fi’s RMN comes amid a global surge in retail media networks as retailers seek to capitalize on their customer data. Over the past 18 months, the retail sector has accelerated its digital transformation, with a growing emphasis on monetizing first-party data to drive revenue. The rise of eCommerce and digital advertising has intensified competition, prompting retailers to find innovative ways to engage consumers and boost sales. JB Hi-Fi’s timing aligns with this broader industry shift, leveraging Criteo’s proven technology to enhance its advertising capabilities. By establishing a direct channel between brands and its customers, JB Hi-Fi is positioning itself to benefit from the expanding retail media ecosystem and the increasing demand for personalized, data-driven marketing solutions.

So what?

JB Hi-Fi’s introduction of a dedicated RMN is a strategic development that could reshape brand-consumer interactions within the consumer electronics sector. By offering a platform for targeted advertising, JB Hi-Fi not only strengthens its value proposition to brands but also establishes itself as a leader in the evolving retail media space. This initiative is likely to generate new revenue streams from advertising while improving customer engagement through more relevant and personalized marketing efforts. For retailers and brands, this move highlights the growing importance of integrating data-driven advertising within retail operations to stay competitive. It also signals that consumer electronics retailers can leverage their unique customer insights to create tailored marketing experiences that drive loyalty and sales.

What this means for you:

• For VPs of retail: Evaluate how RMNs can be integrated into your business strategy to unlock additional revenue streams and deepen brand partnerships.
• For eCommerce directors: Explore collaborations with adtech providers like Criteo to enhance your digital advertising capabilities and deliver personalized campaigns.
• For customer experience teams: Use RMNs to craft personalized experiences that boost customer satisfaction and foster long-term loyalty.

Quick Hits

• Impact / Risk: JB Hi-Fi’s RMN launch could set a benchmark in the electronics retail sector, prompting competitors to develop similar initiatives.
• Operational Implication: Retailers will need to invest in technology partnerships and data infrastructure to effectively implement and manage RMNs.
• Action This Week: Review your current digital advertising strategies, assess potential partnerships with adtech firms like Criteo, and brief executive teams on the revenue and engagement potential of RMNs.