Grocery TV Expands Leadership as Iceland Retail Media Adopts STRATACACHE for In-Store Advertising – Wednesday, January 28, 2026

Retail media networks are intensifying their focus on in-store capabilities as Grocery TV strengthens its leadership team and Iceland Retail Media adopts STRATACACHE technology. These moves highlight the growing importance of in-store retail media networks as a key driver of advertising effectiveness and customer engagement within the retail sector.

Who should care: VPs of retail, store operations leaders, eCommerce directors, customer experience teams, and retail technology decision-makers.

What happened?

Grocery TV, a prominent in-store retail media platform, has announced strategic additions to its leadership team aimed at enhancing operational efficiency and scaling its service offerings. This leadership expansion signals the company’s commitment to strengthening its position in the evolving retail media landscape. Concurrently, Iceland Retail Media has partnered with STRATACACHE to implement advanced technology designed to enable large-scale in-store attribution. STRATACACHE’s solutions provide retailers with more accurate measurement of consumer interactions and advertising impact within physical stores, addressing a longstanding challenge in retail media effectiveness. Together, these developments reflect a broader industry shift toward leveraging technology and leadership to optimize in-store retail media networks. Retailers are increasingly prioritizing the balance between maximizing advertising yield, enhancing customer experience, and driving sustainable growth through more precise measurement and engagement strategies. These initiatives underscore the critical role that in-store media will play in retail media monetization strategies throughout 2026 and beyond.

Why now?

These developments come at a time when the retail industry is intensifying its focus on more sophisticated and measurable advertising within physical stores. Over the past 6 to 18 months, there has been a marked increase in attention toward in-store retail media networks as retailers seek to improve customer experience and maximize advertising ROI. This urgency is driven by the growing demand for better attribution and measurement tools that enable data-driven decision-making. As consumer behavior continues to evolve, integrating advanced technology into in-store advertising becomes essential for retailers aiming to remain competitive and responsive to shopper preferences.

So what?

The expansion of in-store retail media networks carries significant implications for retailers seeking to enhance both revenue and customer engagement. Strategically, it highlights the necessity of adopting technologies that improve measurement and attribution, ensuring advertising efforts are both impactful and aligned with customer expectations. Operationally, these advancements require investment not only in technology but also in leadership capable of managing and scaling in-store media initiatives effectively. Retailers that successfully integrate these elements will be better positioned to drive revenue growth while delivering a seamless customer experience.

What this means for you:

• For VPs of retail: Prioritize investments in technologies that enhance in-store media measurement and attribution to boost advertising effectiveness and ROI.
• For store operations leaders: Focus on the integration of advanced retail media technologies that elevate customer engagement and increase sales conversion.
• For customer experience teams: Develop strategies that balance advertising yield with a positive customer experience to maximize the impact of in-store media.

Quick Hits

• Impact / Risk: Advanced media technologies can significantly improve advertising effectiveness but may require considerable investment and operational adjustments.
• Operational Implication: Retailers need to adapt to new technologies and leadership models to fully leverage the benefits of in-store media networks.
• Action This Week: Evaluate current in-store media strategies, assess technology requirements, brief executive teams on potential investments, and review leadership roles essential for scaling operations.