Walmart Connect Mexico Partners with Advertima to Enhance In-Store Advertising Experience – Friday, January 9, 2026

Walmart Connect Mexico has announced a strategic partnership with Advertima to strengthen its in-store retail media network. This collaboration aims to harness Advertima's advanced AI-driven technology to elevate Walmart’s in-store advertising capabilities across its Mexican locations, creating more engaging and personalized shopper experiences.

Who should care: VPs of retail, store operations leaders, eCommerce directors, customer experience teams, and retail technology decision-makers.

What happened?

Walmart Connect Mexico is expanding its retail media network (RMN) into physical stores through a partnership with Advertima, a leader in AI-powered advertising solutions. This initiative is designed to transform the in-store shopping environment by integrating Advertima’s technology, which enables dynamic, targeted advertising that responds to customer behavior in real time. By doing so, Walmart Connect aims to deliver more personalized and interactive advertising experiences that resonate with shoppers and drive engagement. This partnership marks a significant evolution in Walmart Connect’s strategy to innovate within the retail media space, moving beyond traditional digital channels to capitalize on the untapped potential of physical retail locations. It reflects a broader industry shift where retailers are increasingly deploying AI-driven tools to enhance customer engagement, optimize store operations, and unlock new revenue streams through more effective advertising. The collaboration also aligns with Walmart Connect’s goal to offer advertisers sophisticated targeting capabilities within stores, allowing for tailored messaging based on shopper demographics and behaviors. This approach not only improves the shopper experience but also increases the likelihood of conversion, benefiting both Walmart and its advertising partners. Overall, this move positions Walmart Connect Mexico at the forefront of retail media innovation, setting a new standard for how physical stores can leverage technology to compete in an increasingly digital-first marketplace.

Why now?

The timing of this partnership is particularly strategic as the retail sector experiences a rapid embrace of AI technologies to enhance in-store experiences. A recent Nvidia survey highlights that 58% of retail and CPG companies are actively deploying AI, underscoring the growing recognition of its value. Retailers are seeking new ways to differentiate themselves and drive growth amid intensifying competition, and expanding RMNs into physical stores offers a promising avenue. Moreover, consumer expectations for personalized, seamless shopping experiences continue to rise, pushing retailers to innovate beyond online channels. Integrating AI-powered advertising in stores enables retailers like Walmart Connect Mexico to meet these demands while simultaneously opening new revenue opportunities through more effective ad targeting. This convergence of technology adoption and evolving consumer behavior makes now an ideal moment for Walmart Connect to deepen its investment in in-store media networks.

So what?

This partnership underscores the critical role that in-store media networks now play in driving both customer engagement and revenue growth. By leveraging Advertima’s AI technology, Walmart Connect Mexico can provide advertisers with highly precise targeting options, increasing the relevance of ads and improving conversion rates. This not only benefits advertisers but also enhances the overall shopping experience, fostering stronger customer loyalty. Furthermore, this development signals a broader industry trend toward integrating AI to optimize retail operations and customer interactions. Retailers who adopt such technologies can expect to gain a competitive edge by delivering more personalized experiences and unlocking new monetization channels within their physical stores.

What this means for you:

• For VPs of retail: Consider expanding your in-store media networks to tap into emerging revenue streams and enhance shopper engagement.
• For store operations leaders: Evaluate how AI technologies can be integrated to improve customer experiences and operational efficiency.
• For eCommerce directors: Explore opportunities to align online and in-store media strategies for a cohesive, omnichannel advertising approach.

Quick Hits

• Impact / Risk: This partnership could set a benchmark for other retailers, intensifying competition in the in-store advertising space.
• Operational Implication: Retailers may need to invest in AI infrastructure and staff training to fully leverage in-store media capabilities.
• Action This Week: Review your current in-store advertising strategies and assess potential collaborations with AI technology providers.