Austrian Retail Media Networks Reach 29% Ad Recall, Outpacing Digital Advertising Standards – Sunday, November 23, 2025

AI-powered retail media networks in Austria have achieved a 29% ad recall rate, significantly surpassing traditional digital advertising benchmarks. This advancement highlights the increasing effectiveness of AI in driving consumer engagement within the retail sector.

Who should care: VPs of retail, store operations leaders, eCommerce directors, customer experience teams, and retail technology decision-makers.

What happened?

AI-driven retail media networks are gaining notable traction in Austria, where recent data reveals that advertisements powered by AI have reached a 29% recall rate. This performance markedly exceeds the standard benchmarks typically seen in traditional digital advertising, signaling a clear shift toward more impactful consumer engagement strategies. Mirakl, a French company recognized for its marketplace solutions, has emphasized AI’s pivotal role in boosting the effectiveness of retail media. Although the exact AI methodologies behind these improved recall rates remain unspecified, the overall outcome is unmistakable: AI is reshaping how brands capture and retain consumer attention. This focus on AI-enhanced retail media aligns with broader industry movements toward personalized and targeted advertising, which aim to elevate customer experience and increase sales. For retailers, this development offers a promising avenue to maximize advertising ROI by leveraging advanced technologies that foster deeper connections with consumers.

Why now?

The surge in AI adoption within retail media networks coincides with brands’ urgent need to differentiate themselves in an increasingly saturated digital marketplace. Over the past 6 to 18 months, there has been a pronounced shift toward AI-driven solutions as businesses seek to boost consumer engagement and secure higher ad recall rates. This momentum is propelled by the expanding availability of sophisticated AI tools and mounting pressure on retailers to deliver clear, measurable returns on advertising investments. Additionally, as consumer expectations for personalized and relevant experiences continue to rise, AI emerges as a critical enabler to meet these demands more effectively and efficiently.

So what?

The rise of AI-powered retail media networks carries significant implications for the retail industry. Strategically, these technologies provide a competitive advantage by enhancing ad performance and deepening consumer engagement. From an operational perspective, retailers must reassess and adapt their advertising strategies to integrate AI capabilities effectively. This integration often requires updating existing systems, investing in staff training, and aligning cross-functional teams around new workflows. As AI becomes more central to advertising efforts, retailers that successfully incorporate these technologies will be better positioned to optimize marketing spend and foster stronger customer relationships.

What this means for you:

• For VPs of retail: Explore investments in AI-driven advertising solutions to boost ad recall and strengthen consumer engagement.
• For eCommerce directors: Review and update current digital advertising strategies to incorporate AI technologies for enhanced campaign performance.
• For customer experience teams: Utilize AI-generated insights to design more personalized and engaging interactions with consumers.

Quick Hits

• Impact / Risk: AI-driven retail media networks have the potential to redefine advertising effectiveness but require careful implementation to address consumer privacy concerns.
• Operational Implication: Retailers must adapt advertising strategies to include AI technologies, which may involve staff training and system upgrades.
• Action This Week: Assess current ad performance metrics; consider launching a pilot for AI-driven ad solutions; brief the executive team on expected benefits and challenges.