Etsy Highlights Personalized Gifting for 2023 Holiday Ads Amid Rising Competition – Thursday, November 13, 2025

Today, the retail landscape is witnessing strategic partnerships and technological advancements aimed at enhancing consumer experiences and advertising effectiveness. From retail media collaborations to AI-driven tools, the focus is on personalization and data-driven insights.

Editor's Take

Pacvue's partnership with Tesco Media and Insights Platform marks a significant step in expanding retail media capabilities across the EMEA region. This collaboration is set to strengthen Pacvue's presence and provide brands with enhanced advertising opportunities. As retailers increasingly leverage data for insights, this partnership underscores the growing importance of retail media networks in Europe.

Quick Hits

• AI agents are skewing ad metrics as Amazon challenges Perplexity over bot activity, says Ad Age — Concerns rise over the accuracy of ad metrics due to bot activities.
• Performance Marketing World asks if advertising channels are becoming too fragmented — The fragmentation of advertising channels poses challenges for marketers.
• Etsy emphasizes personalized gifting in holiday ads — Etsy's holiday campaign focuses on the value of personalized gifts.
• Pinterest leverages search and shopping data for holiday gift guides — Pinterest uses data to create tailored gift guides for the holiday season.
• Target introduces an AI-powered holiday gift finder — Target's new tool helps shoppers find perfect holiday gifts using AI.
• Snipes launches a loyalty program tailored for sneaker enthusiasts' digital wallets — Snipes enhances customer engagement with a digital wallet-friendly loyalty program.
• Albertsons enhances loyalty programs with Uber One benefits for both paid and free tiers — Albertsons adds value to its loyalty programs through Uber One benefits.

Impact for Retailers

The partnership between Pacvue and Tesco highlights the strategic importance of retail media networks in Europe, offering brands more targeted advertising opportunities. Retailers are increasingly utilizing their data to provide insights and personalized experiences, as seen with AI-powered tools and enhanced loyalty programs. These trends reflect a shift towards more personalized and data-driven retail strategies, aiming to improve customer engagement and satisfaction.