Criteo Launches Agentic for Enhanced Commerce Media Insights in Retail Sector – Wednesday, November 12, 2025

Today, the retail industry witnesses a pivotal shift as Criteo explores Agentic AI to enhance commerce media, marking a trend towards more autonomous ad solutions. This development is part of a broader movement towards AI-driven strategies in retail media.

Market Signals

• Retailers expand RMN reach via partnerships (Instacart, DoorDash).
• Adtech providers are integrating AI to improve campaign performance (Criteo, PMG).

Quick Hits

• PMG Expands Alli with Retail Media and Commerce Intelligence from Velocity — PMG enhances its retail media capabilities through strategic expansion.
• Associated Food Stores ramps up its use of Instacart e-commerce and retail media solutions — The company strengthens its digital presence with Instacart.
• 1-800-Flowers Adds DoorDash to its Delivery Options — 1-800-Flowers expands its delivery services by partnering with DoorDash.
• Target Lowers Prices on 3,000 Essential Products, Boosts Food Bank Contributions — Target responds to economic pressures with price cuts and increased charitable efforts.
• Merchants Protest Visa-Mastercard ‘Swipe Fee’ Settlement, Again — Retailers continue to challenge fee structures imposed by major credit card companies.
• How consumers will get through the holidays — Strategies for consumers facing economic challenges this holiday season.
• Consumer sentiment slumps to 3-year low on shutdown, economy fears — Economic concerns contribute to declining consumer confidence.

What's Next

Criteo's exploration of Agentic AI underscores the increasing role of automation and AI in commerce media, potentially transforming advertising strategies. As retailers and adtech providers embrace these technologies, we may see a shift towards more efficient and targeted advertising campaigns, influencing how brands connect with consumers in the evolving digital landscape.