Today, the retail industry grapples with the challenge of accurately measuring the incrementality of retail media, a crucial factor for optimizing ad spend and ROI. This misunderstanding affects overall confidence and investment in the sector.
Market Signals
- Retail media networks seek better ROI measurement.
- Consumer demand for low-cost goods remains strong.
Quick Hits
- Holiday readiness requires smarter list management for targeted marketing. — Effective list management is essential for successful holiday campaigns.
- Intrepid discusses transforming digital commerce in SEA via data, retail media, and automation. — Leveraging data and automation is key to digital transformation.
- Amazon expands Haul internationally via Bazaar app to 14 new markets. — Amazon's global reach grows with its latest expansion.
- Ikea's profits are impacted by tariffs and affordability efforts. — Tariffs and pricing strategies are affecting Ikea's bottom line.
- Amazon Haul's growth signals continued consumer demand for low-cost goods. — Consumers remain focused on affordability, driving Amazon's growth.
- NRF forecasts holiday sales to exceed $1 trillion for the first time. — Holiday sales are expected to reach unprecedented levels this year.
What's Next
The industry's struggle to accurately measure incrementality in retail media networks undermines confidence and investment. Improved measurement methodologies are crucial for justifying ad spend and optimizing campaign performance. As the NRF forecasts holiday sales to exceed $1 trillion, the need for precise media strategies becomes more pressing to capitalize on this potential growth.
Sources
- Holiday Readiness Starts with Smarter List Management
- Incrementality: The most misunderstood concept in retail media - InternetRetailing
- What’s NEXT Interview: Intrepid’s Laure Urbin de Vienne on transforming digital commerce through data, retail media, and automation in SEA - marketech apac
- Retail media doesn’t need more ads; it needs smarter creativity - The Media Leader
- Amazon takes Haul international through Bazaar app launch
- Ikea profits take a hit from tariffs, affordability effort
- Growth of Amazon Haul Highlights Continued Consumer Demand for Low-Cost Goods (even if They Come from China)
- Holiday sales to top $1 trillion for the first time: NRF
This article was produced by RetailAI.guru's AI-assisted editorial team. Reviewed for clarity and factual alignment.