Nordstrom Reports 30% Boost in Customer Engagement Through Enhanced Human-Care Strategies – Monday, November 10, 2025

Today, the retail landscape is witnessing a transformative shift with the global retail media ad market projected to soar to $200 billion. This growth reflects the increasing importance of data-driven advertising strategies among retailers.

Key Moves

• Deal: Ikea has opened shop-in-shops inside Best Buy locations in Florida and Texas. This partnership leverages the strengths of both brands, enhancing in-store innovation and expanding customer reach.

Quick Hits

• Retail media, AI marketing effectiveness, and TikTok Shop highlighted in weekly stats — Key insights into current retail trends.
• Nordstrom emphasizes human connection in retail, even amidst AI advancements — Balancing tech with personal touch.
• Report: Holiday shoppers trust AI, but retailers need to catch up to consumer expectations — AI trust is high, but implementation lags.
• Alpha Modus expands AI-retail ecosystem with new patent license and reseller agreement — Strengthening AI integration in retail.
• The internet infrastructure struggles to support modern AI applications for shoppers — Connectivity issues hinder AI benefits.
• A second chance is a gift option for the holiday season — Promoting sustainable gifting practices.

What's Next

The projected growth of the retail media market signals a major shift in advertising spend, with retailers becoming significant players. This trend will likely accelerate the adoption of AI-powered solutions for ad targeting, measurement, and personalization within retail environments. As retailers harness their data for ad revenue, the role of AI in enhancing customer experience and advertising effectiveness will become increasingly crucial.