Daily AI Retail AI Brief – Thursday, November 6, 2025

Today marks a significant collaboration in the retail media landscape as Kevel and Skai join forces to enhance global advertisers' access to retail media networks, reflecting broader trends in the industry.

Key Moves

• Partnership: Kevel and Skai are partnering to expand retail media access for global advertisers. This collaboration combines Kevel's ad infrastructure with Skai's marketing platform, potentially streamlining and democratizing ad spend across platforms.

Quick Hits

• Strategic framework outlined for optimizing in-store fulfillment for last mile efficiency — New strategies are being developed to enhance last mile delivery efficiency.
• Etsy's OpenAI partnership marks early entry into generative AI shopping, says incoming CEO — Etsy partners with OpenAI to integrate generative AI in shopping experiences.
• AI, retail media networks, and M&A shifts necessitate a new growth playbook for food brands — The evolving landscape calls for new strategies in food brand growth.
• Topdrawer stores showcase durable products, the 'polar opposite of fast fashion' — Topdrawer emphasizes longevity and sustainability in its product offerings.
• Strategies for strengthening supply chain resilience amid tariff and onshoring discussions — New strategies are being discussed to enhance supply chain resilience.
• Former Amazon Ads evangelist discusses the future of retail media — Insights into the evolving retail media landscape from a former Amazon executive.
• Saks Global navigates executive changes as merger anniversary approaches — Saks Global undergoes leadership changes ahead of a merger anniversary.

What's Next

The partnership between Kevel and Skai is a sign of growing trends towards making retail media more accessible and efficient for advertisers. As the industry continues to evolve, we can expect further integration of technologies like generative AI in shopping experiences, shaping the future of retail and advertising strategies.